Pagerank and Link Juice?

So, why the name "Pagerank and Link Juice"? When I advise a client about SEO, I try to tell them what I want to do to help them and why I think it's a good idea. I find myself using these terms a lot, "Pagerank" and "Link Juice". They're simple to explain and easy to understand.

Google patented "pagerank" when Google was still an idea. Pagrank is how much "power and authority" your site has. Pagerank consists of these factors:

• How long your site has been on the internet.
• How large your site is.
• How many inbound links your site has.
• What your bounce rate is.

"Link Juice" is how much pagerank you are able to get or give through a link. The following exercise is just to help understand a concept, these numbers are made up, so please don't put too much weight on them.

• Let's pretend that your site has pagerank of 50.
• Each link you have on that page will get pagerank passed to it, so let's say that you are linking to 2 pages, a second page on your site, and a page on someone else's site.
• Each of those pages will get ~25 pagerank passed to them. Why 25? Because you're giving 50 pagerank between 2 links (50/2). If you had 5 links, each of them would get 10 (50/10).
  
• So, now you have a frontpage with a pagerank of 50, and a second page with a pagerank of 25, and you also passed 25 pagerank to that other site you linked to. You didn't lose any pagerank by linking, in fact you shared.
• If that other site links back and they also have a pagerank of 50 and 2 links on that page, now you have a pagerank of 75!

The more pagerank you can build, the more "link juice" you have to work with to pass to your other site pages, as well as sites you want to link to. One of the ways of getting pagerank is to get links to your site, so that the other site is giving you pagerank with their "link juice".

If you had any trouble following this example, here's the really short version: Create quality content and share it!


Cheers,
Chris

SEO Blog: It's About Time!

It's funny, I've been doing SEO (Search Engine Optimization) for a couple of years now, I almost always advise my clients to "write a blog, and do it today!" I constantly tell my clients that if they want pagerank and link juice, they NEED to write a blog. Honestly, I can't help feeling slightly like a hypocrite.

Truth be told, I've written many blogs in the past on various subjects that I've been personally interested in. I've not created a site or a blog for myself, because I thought, "Every freakin SEO guy out there has a blog and a site, why bother?" As a matter of SEO, I honestly don't care, because trying to SEO "SEO" is not only the hardest game in town, it's also the most pointless, and here's why:

• Search results for "SEO" are generally filled with search engine spam! There are TONS of "black hat" SEO professionals who are constantly filling the SERPs (Search Engine Results Pages). Yes, they can get to the top, but their success is usually short-lived before they're blacklisted from the search engines. These folks usually don't care, and will burn the site and create another one, just to do it all over again.
  
  
• There are 247,000,000 search results that contain "SEO". Why would I ever want to compete with 1/4 BILLION search results?!
  
  
• Do clients search for "SEO"? Occasionally, but usually not. Many of my clients have searched for "SEO" and almost immediately gave up, because all of their search results were full of "black hat" search engine spam. I've never had or heard of a client that actually bought SEO services by searching for "SEO". Most of them bought through traditional marketing methods; in my case, mostly referrals and JUST TALKING TO PEOPLE. Amazing, isn't it.
  

So, why am I writing this blog? I genuinely want to help and serve my clients and potential clients. My intention is for this to be a resource for my clients to better understand SEO, as well as me, my services, and my personal philosophies in the SEO market place.

I'm looking into some multi-media production to make these blogs easier and more fun to follow. Stay tuned!


Cheers,
Chris