It's funny, I've been doing SEO (Search Engine Optimization) for a couple of years now, I almost always advise my clients to "write a blog, and do it today!" I constantly tell my clients that if they want pagerank and link juice, they NEED to write a blog. Honestly, I can't help feeling slightly like a hypocrite.Truth be told, I've written many blogs in the past on various subjects that I've been personally interested in. I've not created a site or a blog for myself, because I thought, "Every freakin SEO guy out there has a blog and a site, why bother?" As a matter of SEO, I honestly don't care, because trying to SEO "SEO" is not only the hardest game in town, it's also the most pointless, and here's why:
- Search results for "SEO" are generally filled with search engine spam! There are TONS of "black hat" SEO professionals who are constantly filling the SERPs (Search Engine Results Pages). Yes, they can get to the top, but their success is usually short-lived before they're blacklisted from the search engines. These folks usually don't care, and will burn the site and create another one, just to do it all over again.
- There are 247,000,000 search results that contain "SEO". Why would I ever want to compete with 1/4 BILLION search results?!
- Do clients search for "SEO"? Occasionally, but usually not. Many of my clients have searched for "SEO" and almost immediately gave up, because all of their search results were full of "black hat" search engine spam. I've never had or heard of a client that actually bought SEO services by searching for "SEO". Most of them bought through traditional marketing methods; in my case, mostly referrals and JUST TALKING TO PEOPLE. Amazing, isn't it.
I'm looking into some multi-media production to make these blogs easier and more fun to follow. Stay tuned!
Cheers,
Chris
